This is now a great use case of iBooks Author… now photographers can publish their own photography books in iBook without any hassles.
The opportunities for photographers to share, educate, enrich, enlighten and entertain here are endless. Young people who have grown up in media-rich environments will no doubt think of new ways to use this technology to make even more fantastic productions.
Just saw this great overview of iBooks author. It really shows you how powerful this new application is, and what you can do with it. You are only limited by your imagination.The important thing is going to be how you actually implement this in a workflow and actually publish useful content out to your marketplace. I can't wait to see all the different examples coming to market in the next couple of weeks.
One of the big announcements at Apple’s Education event was iBooks Author, a Mac application for creating books and textbooks for iBooks. I could that say I spent a better part of the day experimenting and learning how to use iBooks Author, but that’d be a lie. I spent more time typing out content then I did learning how to use the app.
After creating your book, it is incredibly easy to see how it looks on your iPad. Simply plug in your iPad, open iBooks, then click Preview in iBooks Author. The app immediately starts exporting your book and, boom, appears on your iPad. When you close everything down and unplug your iPad, your book will still be accessible in iBooks so that you can take a closer look at it from the comfort of your couch.
I never imagined that creating this type of content would be so easy – and free.
Is the new iBooks and textbooks for iPad laying the groundwork for the iPad 3?
On another note… You need to be running Lion in order to use iBooks Author… I guess I need to upgrade.
Apple famously runs the iTunes music and App Stores just above cost. They make their money on hardware sales, but it takes great content to drive those hardware sales. Apple also has longstanding relationships in education and has offered education discounts to schools and students alike.
Slingshot You know and we all know that to get higher ranking in search engines all we need is a proper visitors interaction on the site. No matter how genuinely we participate into the other communities or do social media even the high traffic by press releases is also a waste if the visitors not claim a single click.
I know you are a expert but I am saying this just because it is a fact that many peoples out there are wasting their time to building hundreds of links for their site and use to say that they are not getting rankings but they didn't recognize that what they are doing is not SEO a good SEO means to build a site which can encourage visitors to interact.Google or any other search engines only give you higher ranking upon the interaction metrics and it is the fact because it the only metric which help search engines to judge how reliable your site is for the searched keywords.
You can get good reputation or some good clients by participating in to the communities like SEOmoz but if you think that your site will rank higher by this participation than I think you are absolutely wrong my friend because the amount of incoming traffic towards your site is obviously going to be far less that the amount of traffic which you get from the search engines.May be your participation in SEOmoz helps you get impressed traffic which will interacts with your site but what about the traffic which you get from search engines the maximum percentage of this visitors don't know who are you so it is not necessary that they will interact with your site same like the Moz traffic does. Results search engines notice lower interaction and so you will never get top rankings for the competitive keyword like SEO Services.
What we do while participating in to Blogs,Forums, linkbait or releasing wonderful infographics and useful press release or articles are just the form of marketing or branding which can never be called as a SEO because these are all the processes which helps to get potential and impressed inbound traffic.This is why inbound marketing is much better or appropriate word for all the promotion activities.
Note* - Search Engines don't know who you are they also don't know the level of your services or your client retention. But what they know is the information which they read from the your site in the form of context, content and user behavior.
We only can improve our site's performance by participating into on-site optimization activities which inspire a true SEO.
Meanwhile, about 2,000 Mashable readers have answered the poll question, “Would you prefer that Google, etc. go back to their old ‘natural’ search methods or do you find that inclusion of this data makes it easier to find what you’re looking for?” Sixty-three percent of them said they don’t want social search results.
But is the idea behind “Search, plus Your World” terrible? We’re not so sure.
Social connections are a potentially great way to determine relevance. That’s why Google, Bing, Blekko and DuckDuckGo have been incorporating social data into their results long before Search plus Your World arrived on the scene. And it’s hard to argue that some facets of Google’s new search feature aren’t useful. When you search for a name, for instance, the new feature returns results for the “Ben Smith” you are connected to rather than for hundreds of other men who share his name. Adding someone to a social network directly from a search results page? That saves me a step. And there are some searches for which social context is important.
What I dislike about Search plus Your World isn’t that Google has more deeply integrated social data on its search results pages. It’s that the search engine has gone overboard with Google+ in a way that makes me feel like I’m being force-fed a new social network. It’s too much, too soon.
Too Much
The majority of Google’s revenue depends on people using its search engine, and most searchers choose to use Google over other search engines for one reason: it’s really good at returning relevant results. We don’t Google for the doodles, and we don’t Google for the Google+.
Some of the ways that Google has integrated Google+ into its search engine interfere with its users’ primary objective of finding a specific piece of information.
Social search results, for instance, often push more relevant non-Google+ results almost halfway down the page. When I search “Justin Bieber,” I see his official page, images from my network, three comments from my Google+ circles, and only then do I get to his Twitter page. He has 16 million followers on Twitter and posts frequently. He doesn’t have a Google+ page that I can find, so I don’t see any of his social properties without taking time to scroll down the page to the eighth result.
When I Google myself, I get a full-page snippet of my own Google+ profile, complete with a button to update it.
I don’t have a problem with Google showing me what friends have said about a topic on its network or asking me if I want to update my Google+ profile. But I do have a problem with those results being so prominent that they make it harder for me to find the other information I’m looking for. If I want to know that much about what my friends are saying about a topic on Google+ that bad, I’ll search directly from my Google+ account. The same would go for comments made in my Twitter and Facebook networks, if they were included in Google’s social search results.
It’s true that people who don’t want social results can simply hit a toggle switch to return to Google as they knew it last week (in my example above, this would make Justin Bieber’s Twitter page the fifth result), but it doesn’t make sense to me why social results can’t be incorporated less intrusively.
Too Soon
By some estimates, Google+ is on track to reach 400 million users by the end of 2012. That’s twice as many as Twitter. Google hasn’t released user numbers for Google+, but analyst Paul Allen recently estimated that the site has about 62 million users worldwide. This means that no matter their potential, at this point in time, Google+ profiles are likely not the most relevant social search results.
Including Google+ pages at the top of results, despite the network’s relatively low adoption levels, makes it feel like Google is using its search engine to amp up activity on its social network. But Google users have already made it clear they don’t like it when Google uses one service to turn them on to another. When Gmail-based Google Buzz launched in 2010, users complained so much about features that automatically added frequent contacts to the social network, and linked Google Reader and Picasa web albums, that Google changed these features four days after launch.
Google could have launched an option for Google+ users to attach their accounts to Search rather than automatically connecting the products. It also could have waited until Google+ is more relevant before increasing the integration of its pages — in-rank with their actual relevancy — in search results.
What I Want “Search, plus Your World” to Be
I’m not in charge of fixing social search for Google. But if I were, here’s what I would change:
Suggest social profiles from other sites: Right now, Google only features Google+ pages in the people recommendations it has added to the right-hand column of results. But these aren’t necessarily the most relevant social profiles, and they leave out anybody who doesn’t have an active Google+ account.
Facebook doesn’t let Google crawl its private pages and Twitter adds “nofollow” tags to links that might help search engines figure out how its users are related to each other. But, as Search Engine Land’s Danny Sullivan points out, Google’s search engine does pull up Facebook and Twitter profiles in its search results. It should include those in its relevant people suggestions as well.
Get out of the way: I use Google search to find specific information. It’s interesting to see how my social network has commented on a relevant topic, but that doesn’t have to interfere with my search for that information. Google could put it next to results instead of in them, as it has with its new people recommendations. It could also put them in a separate search tab, the way it does with “news” and “images.”
I’ve been researching the business of domaining the past month and there are so many different facets to it and very interesting.
Here is a great post on what type of domain to choose for your next web project.
There is no right or wrong answer here… But rather what outcome you are looking for.
Maybe the solution is for businesses to acquire a portfolio combining both brand and exact match domains that would be meet the short to long term goals and provide the best solution for all parties
